Operation Kids has developed proprietary criteria that helps it determine when a children's charity is effective in its operations and efficient with its resources. In other words, when that charity is 'OK.' But Operation Kids goes one step beyond merely endorsing charities. Select charities that meet Operation Kids' criteria and mission are invited under the Operation Kids' umbrella to co-brand as 'OK Charities' and to team up to approach donors and sponsors in the most efficient way possible. So when donors support Operation Kids, their money and time helps sustain multiple children's charities. This co-branding strategy gives individual OK Charities greater national presence than they would otherwise have. Together with its partners, Operation Kids is the first charity to serve the 'Whole Child'
By virtue of its distinctive approach, the strength of its strategy, the breadth of its appeal and the depth of its focus, and the experience of its boards and staff, Operation Kids is poised to revolutionize the world of children's charity in North America.