Alden Keene & Associates, Inc. is a boutique marketing and communications consultancy serving businesses and nonprofits. Strategically we do market positioning, integrated marcom, business/marketing planning, and research…especially qualitative research. Tactically we do scripts, website copy, PR, brochures, newsletters, events, ad copy, and... for nonprofits... fundraising coaching. Our best known house specialty is cause marketing and corporate social responsibility. We define cause marketing as “a relationship that bridges commerce and cause in ways that benefit both parties.” Check our blog on the topic at www.causemarketing.biz. The blog has draw the attention of Newsweek.com, the Los Angeles Times, Ad Age, Slate.com, About.com, the Chronicle of Philanthropy, Utah CEO Magazine, the Salt Lake Enterprise, and others. Clients have included a division of Proctor & Gamble (Switzerland), the National 4-H Council (Maryland), and Tahitian Noni, the Starfish Television Network and dozens of smaller firms and nonprofits in and around Utah.